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- May 2026
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A Design Pass on Sherwin Travels
I used Sherwin Travels as the test case for an AI-assisted design pass. Not because it was broken, but because it wasn't quite there. The useful part wasn't the tooling. It was seeing what changed and what still needed a human call.
Local Pharmacy Website Redesign: What We Fixed
Their Google Maps embed was broken. No hours on the page. Phone buried at the bottom. 16 seconds average visit. Here's what a rebuild actually looks like, and why it matters for a neighborhood pharmacy.